Meeting and networking with movers and shakers in your industry.With that said, there are multiple paths to achieving a return on investment at a conference, and there’s no rule that says you have to pick just one of them. Professional development is a given: for the purposes of this post it’s assumed that you’re going to see benefit from attending the lectures, but that isn’t as likely to immediately translate to more cash in your pocket. Step 1: Outline Your Company's Goals for the Conference or Trade Showīefore you do anything, you should figure out what you want to get out of the conferences, conventions and trade shows you attend in the first place. The good news is the odds are in your favor: according to a recent survey of professional marketers, 70% agreed that marketing at in-person events tends to have the biggest payoff (at least for B2B). This guide will break event-based marketing and PR down for you, step-by-step, so that you can leave your next conference feeling great about the investment you made to attend. In the process we’ve learned a lot about event-based marketing for companies and products, as well as chasing down and delivering ROI at trade shows and conferences. Over the years, TCF has managed PR and social media for both conferences and the business owners who attend them. How do you make sure that you recoup the $2,500 or more (especially when you add booth space, marketing material, travel and hotel expenses) that you spent just to get entry, either in new sales, leads, professional contacts or media exposure for your company? This is a question we’ve asked ourselves – and our clients have asked us – many times. We’ll get into why conferences are important to the growth of your company later, but for now the primary question is: how do you get the most out of attending these types of industry events? No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds in your industry – and you’ll probably go to at least one per year.
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